A New Beginning in Florence, AL

Overall Rating

(4.2 of 5)
Treatment Effectiveness
Accommodations & Amenities
Meals & Nutrition
122 Helton Court
Florence AL 35630

A New Beginning Philosophy

A New Beginning provides women with a nurturing and safe space to begin the recovery process, while also giving them the resources necessary to build a strong foundation for long-term sobriety. Situated in northwest Alabama — amidst a vibrant and active recovery community — the drug and alcohol treatment center has restored the lives of many chemically dependent women, empowering them to break free from the vicious cycle of addiction and become productive (and happy!) members of society.

Areas of Specialization

  • Individualized Treatment
    Some facilities have an addiction treatment protocol that all patients or clients are expected to follow, while others customize or individualize treatment based on a person’s unique needs and circumstances. Factors that may affect treatment decisions include age, lifestyle, medical conditions, type of drug, religious beliefs, etc.

  • 12-Step
    The term “12 Step Program” describes a way to recover from addiction that is based on the model developed by Alcoholics Anonymous. Many drug and alcohol treatment centers base their treatment on 12 steps – the first three of which are situational, the next four addressing the practical issues created by the addiction, followed by two steps focused on making amends for hurting others. Steps 10 and 11 involve a deeper examination of the previous steps and the final step is focused on helping others avoid and recover from addiction.

Facility Highlights



Vocational Rehab

Meet the Staff

Olivia Ikerd, ICADC

Program Coordinator

Photo of Olivia Ikerd, ICADC

Olivia received her B.S. in Criminal Justice from the University of North Alabama in 1998. She became passionate about helping women reach and sustain sobriety after spending time volunteering in the recovery community when she became sober. Olivia is dedicated to provided a comprehensive continuum of services promoting recovery that enables substance abuse clients to fully integrate into society as a healthy, substance-free individual.

Lucie Bowen, ICADC

Executive Director

Photo of Lucie Bowen, ICADC

Lucie is a Certified Addictions Professional as well as an Internationally Certified Alcohol and Drug Counselor. Lucie has more than 18 years as an addiction therapist in a variety of settings. Her compassion for helping others comes from her personal experience as well as experience with family and friends. She lives on-site confirming her desire to break the cycle of addiction and help women live up to their God-given potential. Lucie believes that love is a powerful antidote for addiction and feels compelled to establish a safe and nurturing atmosphere for women. That vision, along with Lucie’s dedication and hard work, is what started A New Beginning and helps make it the dynamic and growing program it is today.

Rehabs.com 360 Guide

Review by Rehabs.com Contributors


A New Beginning provides long-term residential treatment for women dealing with addiction in Florence, Ala.


A New Beginnings operates two locations: Helton Court in downtown Florence where clients will live for at least one month and another facility 10 miles outside of Florence, Country Living. Clients will stay at Helton Court for at least the first month of treatment and participate in chores, individual and group counseling, and 12-step meetings.

The program lasts on average for six months to one year. Clients will participate in exercise, yoga classes, and life skill classes. Mothers can take 16-week parenting classes.

A core component of treatment at A New Beginnings is vocational training which teaches clients job skills to make them successful in the job force. The center also provides faith-based treatment.

A New Beginnings has networks with community churches and businesses to keep clients connected to support groups and financial aid.


The executive director of A New Beginnings is a certified addictions professional and an internationally certified alcohol and drug counselor. Two other staff members listed on the facility's website are certified counselors.


Located within walking distance of Florence's historic downtown, is A New Beginning's main location at Helton Court. Clients will reside at Helton Court for at least the first month of treatment and are expected to complete chores. Residents will share rooms equipped with twin beds and dressers and are not allowed to bring cell phones or computers. The facility provides each client with a membership to the YMCA conveniently located across the street.

Following the first month of treatment, clients may reside at Country Living (10 miles outside of Florence) where they will look for employment opportunities. A pool is on-site.


Four loved ones gave Rehabs.com positive feedback about treatment at A New Beginning. Most alumni praised faith-based treatment and 12-step programming. Alum Nancy felt that the facility needed to implement more step work but felt that faith-based treatment was a strength of the program. "This faith based program helped me in making the most important decision of my life,” Nancy wrote. Another alum, Connie, gave the center high marks and wrote: “They are all in recovery and they show you how to change not just tell you.”

Positive commentary continued on the facility's Facebook page, which it may manage, with nineteen reviewers giving the facility 4.4 out of a possible five stars.


Two loved ones gave A New Beginning positive reviews with perfect five-star ratings given to the facility's treatment effectiveness, accommodations, and meals and nutrition.

One parent, J.N.M, reported that their child continued to attend Alcoholics Anonymous meetings and works a full time job following treatment. "We have a relationship like never before,” they wrote. Another anonymous loved one indicated that their uncle stayed sober after treatment at A New Beginning.


A New Beginning is $700 per month and charges a one-time $300 admission fee. Drug screens cost $15 and books for Alcoholics Anonymous and Narcotics Anonymous can be bought on-site. The facility accepts credit and debit cards but does not include information about insurance on its website.


Published on January 2018

User Reviews

Review this Center

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This program was exactly what my adult daughter needed at the "right" time. The program was very structured and focused. It truly helped put her on her track of sobriety. 2 !/2 years sober!!! Hallelujah.

As I was looking for rehabiltiation centers and my daughter doesn't have insurance. I can't argue with A New Beginning. It is a mazing that they are able to do what they do!

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The best place to go for addictions

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Very helpful.Allowed my daughter to stay as long as she felt necessary. Great treatment for rehab.

I cannot speak as to the effectiveness of this program because our daughter decided not to stay but be warned they mean what they say when they inform you there is NO refund. Our daughter stayed less than 24 hours and they kept the ENTIRE 1000$'( deposit as well as the first months fees) So, if there is any doubt whatsoever your loved one may not stay do NOT use these guys. They may have a great program but if your loved one won't stay & your out even more money (most have multiple stays in rehab) with nothing to show for it. I 100% agree the deposit should be non-refundable but to keep 700$'s for less than 24 hours if very harsh for families who are already hurting financially in an attempt to help their loved one. This just adds insult to injury. Shame on you A New Beginning. Help comes in many different forms but taking money for services not used is unfair & can lead to a bad reputation within the rehab world.

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I'm not really proud of the fact ... but I have been to a few too many treatment centers/ rehabs! ANB was by far the best and most productive one I've ever been to! ! I strongly recommend this faculty no matter what age ...race or spiritual beliefs! It's a very loving environment!!! .

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Close to home, my family member is clean. It was a tiny place. My uncle has been clean for 1 yr now

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My child has been free of drugs for 18 months, attends AA regularly and works a fulltime job. We have a relationship like never before. Currently her life & mine is awesome. Would recommend A New Beginning to anyone.

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Counseling . 12 step . Fatih based could have been nicer. Work the steps and help others

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Faith based, Need more step work. Can't recover fully without total surrender to God. This faith based program helped me in making the most important decision of my life. To turn my life completely over to Him.

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Staff being able to help me understand that I have, but not enough of Jesus. I feel that to be able to help others I need to have my heart right with God

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this is a long term state certified program. They are wonderful counselor and their staff is awesome. they are all in recovery and they show you how to change not just tell you!


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