JourneyPure - Florida
- Inpatient
- Intensive Outpatient Services
- Residential Treatment
- Dual-Diagnosis Treatment
- Detox Services
- Outpatient Services
- NAATP
- CARF
- Private Insurance
- Magellan Behavioral Health
- Kaiser Permanente
- Humana
- Highmark
- Health Net
- Health Care Corporation
- Coventry
- Cigna
- Blue Cross and Blue Shield
- Anthem
- Health First Health Plan
- Tufts Health Plan
- Schaller Anderson Aetna Better Health Of Ohio
- Schaller Anderson Aetna Better Health Of Ny
- Rocky Mountain Hmo Colorado
- Qualcare
- Magellan Health Services
- Bc Of Idaho
- Aetna
- 1199 National Benefit Fund (Seui)
- WellPoint
- UnitedHealthcare
- TriCare
If you're looking for help that actually helps you, you're in the right place. Treatment here is covered by insurance — backed by a 95% satisfaction rating and hundreds of positive reviews online.
When you're ready to talk about doing something different, give us a call. We have inpatient rehabs and outpatient clinics to meet you where you are. You don’t have to commit to coming here, or even to getting treatment, to start talking about your options.
Specializations
Evidence-Based Treatment
A safe environment that combines personalized medical, holistic, and clinical therapies is what works—just ask any of our thousands of success stories. While we don’t chase trends or pseudoscience, we access the latest in medical research, therapies, and technology, combining it with our own data. Our program is constantly evolving to remain at the forefront of addiction medicine.
Master's-Level Staff (or Above)
Most people who work here have been where you are. They’re walking examples of what it looks like to get your life back on track. Their personal experiences make them passionate about the cause. Plus, six or more years of formal education ensure they know how to get to the core of the issue, effectively treating co-occurring diagnoses like trauma, depression, and anxiety.
Personalized Treatment Plans
Treatment is extremely personal. Your time here is spent on what’s most helpful for your situation. Maybe you need marriage counseling and find purpose through religion. Maybe that’s not your thing. We’re not here to judge or make you fit into a certain box. We do whatever it takes to help you discover and strengthen who you are outside of addiction, harnessing the power of therapy and science.
Real Results + Accountability
Our alumni app isn’t just another app. It’s a way to get rewarded for making healthy choices and reach out when you’re feeling triggered. It’s how our Recovery Coaches stay in touch with you for a full year and how we know you’re TWICE as likely to still be sober six months after your treatment here, compared to other treatment facilities.
Highlights
- 5-Star Google Reviews
- 3:1 Staff-To-Client Ratio
- University Partnerships
- 24/7 Alumni Support
- 6,000+ Success Stories
- In-Network with 48 Insurances
Staff

Dr. Duke Vinson DBH, LPC, CCMHC, MAC, CCAADC, CCS, SAP
Director of Florida FacilitiesDr. Duke is a doctorate-level psychologist with a decade of experience specifically in addiction treatment. He also happens to be in recovery himself.
"We have to fight addiction like we do any other medical condition, with up-to-date and well-researched techniques executed by people that truly care."Show Bio

Jennifer Marlowe LMHC, MS
Primary TherapistJennifer is a masters-level therapist with over 20 years of experience in this field. She specializes in CBT, trauma and mindfulness therapies.
"No matter how hard the world pushes against you, within you there’s something stronger — something better, pushing back."Show Bio
Financing
- Insurance Accepted
- Financing Available
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ABOUT JOURNEYPURE EMERALD COAST
Situated next to the waters of the Gulf of Mexico, JourneyPure Emerald Coast in Panama City Beach, Fla., provides medical detox, residential treatment, outpatient programs, and aftercare services for adults struggling with chemical dependency and co-occurring mental health disorders.
JourneyPure runs six residential and twelve outpatient facilities in Florida, Kentucky, and Tennessee. This Emerald Coast facility is among the 10.9 percent of Florida-based facilities that offer medical detox in a residential setting.
TREATMENT & ASSESSMENT
According to JourneyPure Emerald Coast's website, clients participate in an initial assessment to guide clinicians in forming an individualized treatment plan and referring them to the appropriate level of care: medical detox, residential treatment, a partial hospitalization program (PHP), offered at 24.6 percent of Florida facilities, or an intensive outpatient program (IOP), offered at 43 percent of Florida facilities.
A stay in the residential program can last 30, 60, or 90 days, positioning JourneyPure Emerald Coast among the 20.8 percent of Florida-based facilities that offer residential treatment lasting longer than 90 days.
Emerald Coast’s treatment team teaches healthy coping skills, along with the three pillars of health: sleep, nutrition, and exercise. The residential program blends evidence-based treatments, 12-step participation, and experiential therapies in a therapeutic community model of recovery. The center also offers medication-assisted treatment (MAT), including a Suboxone program available in both the residential and IOP treatment tracks.
During residential treatment, clients participate in a highly-structured schedule of individual and group counseling sessions, 12-step immersion workshops, and experiential therapies. Residents attend off-site 12-step meetings each evening and complete 12-step assignments that guide residents in “working the steps.”
Dually diagnosed clients may also attend disorder-specific counseling sessions and receive ongoing medication management services. If possible, Emerald Coast also encourages loved ones to participate in family counseling and educational classes.
Along with traditional therapy approaches, Emerald Coast also integrates a number of experiential therapies, including equine therapy, musical and artistic expression, wilderness outings, and recreational therapy. Holistic therapies, such as yoga, guided meditation, spiritual counseling, and nutritional counseling, are also incorporated into programming.
There's dedicated programming for active-duty military members, veterans, and members of military families, who will find tailored services at 15.1 percent, 25.9 percent, and 16.5 percent of Florida facilities, respectively). These services focus on healing trauma and PTSD alongside addiction.
Utilized as both a stand-alone program and aftercare service by residential alumni, the facility’s outpatient programs consist primarily of group counseling sessions, family therapy, and educational classes. The facility also offers aftercare services, which includes assistance from a recovery coach, who provides support for clients as they transition back into the community.
STAFF CREDENTIALS
Emerald Coast's website notes that the center employs a multidisciplinary team of physicians, psychiatrists, nurses, counselors, and recovery coaches. The three individuals polled by Rehabs.com to date on the staff's level of training and experience gave it a one-star rating and two five-star ratings.
ACCOMMODATIONS & AMENITIES
Pictures published on the facility’s website indicated a few facilities, one of which looks like an adapted former hotel with an outdoor pool, while the others resemble family homes. The pictures suggested double-occupancy bedrooms, spacious communal areas, fully-equipped kitchens, and outdoor patios. The three individuals polled by Rehabs.com to date on the center's cleanliness gave it a one-star rating and two five-star ratings.
WHAT ALUMNI SAY
The dozens of alumni polled by Rehabs.com to date gave overwhelmingly positive feedback, frequently praising the facility's helping, caring staff and beautiful amenities. "Journey Pure has given me way more than my expectations. They truly saved my life. The hospitality is something money can not buy! The staff was extremely helpful in every situation and I have had an unbelievable experience" J.K. wrote in a representative review. However, there was also more than one complaint about inadequate discharge planning.
JourneyPure Emerald Coast also has mostly positive feedback on secondary sites, with some notes of strong complaint. The center has an average rating of 4.1 out of five stars based on 44 reviews on Google, plus a one-star rating and a five-star rating on Yelp.[1] [2]
Many clients thanked JourneyPure Emerald Coast for helping them turn their lives around. "Journey Pure gave me my life back. I received top notch therapy, classes, and workouts in a beautiful facility on the beach," Louis wrote in a representative review on Google.
Several reviewers complained of inadequate treatment at the facility. "The therapist there was so unprofessional i was there nearly three weeks and didn't see a therapist once after she said we was gonna meet she walked write by me," Tyrone wrote in a representative review on Google.
WHAT FRIENDS & FAMILY SAY
The sole loved one polled by Rehabs.com to date was critical of the facility, expressing concern about their inability to communicate with their loved one. “There are NO scheduled times you are allowed to call and talk to the patient," wrote Campbell, whose niece had a stay at JourneyPure Emerald Coast.
WHAT STAFF SAY
To date, Rehabs.com has polled one employee of JourneyPure Emerald Coast, and they supported the positive feedback shared by alumni, offering a perfect five-star rating for the facility’s accommodations and treatment effectiveness. “I look forward to coming to work everyday. I feel like I am making a difference in the lives of alcoholics and addicts,” the staff member wrote.
FINANCING
JourneyPure's website notes that the facility accepts a range of private insurance plans as well as self-pay, and has a relationship with a healthcare loans company, for those who need to take out a loan in order to pay for treatment. The three individuals polled by Rehabs.com to date on the center's affordability gave it a one-star rating and two five-star ratings.
[1] GoogleReviews
[2] https://www.yelp.com/biz/journeypure-emerald-coast-panama-city-beach-2?osq=JourneyPure+Emerald+Coast
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